Minimum advertised pricing is a policy set forth by our flooring manufacturers that prohibits flooring retailers from advertising their products at any price less than their stipulated minimum advertised pricing unless the consumer has shown ‘intent to buy’. This includes providing personal information such as name, address, phone number, ship to address, etc…
In short, this is how it goes:
Intent to buy = Personal information
Personal information = Lower prices
In order to show intent to buy, we encourage you to set up a free account with us. You provide the information on set up and we can give you a price that’s usually at least 10% less than what’s being advertised. As long as you’re logged in, you’ll be shown the lower price.